Impact of interactivity on the stickiness of online gift stores

journal contribution

posted on 2003-01-01, 00:00 authored by Chris DubelaarChris Dubelaar, M Leong, F Alpert

Impact of interactivity on the stickiness of online gift stores

History

Location

Bingley, Eng.

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2003, Emerald Group Publishing

Journal

Journal of Asia Pacific marketing

Volume

2

Pagination

22-41

ISSN

1475-7699

Issue

2

Publisher

Emerald Group Publishing

Publication URL

http://search.proquest.com/docview/216232124/fulltextPDF/F307DC2058584538PQ/4?accountid=10445

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Categories

Keywords

150501 Consumer-Oriented Product Or Service Development 970115 Expanding Knowledge in Commerce Department of Marketing

Licence

All Rights Reserved

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