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Impact of interactivity on the stickiness of online gift stores

journal contribution
posted on 2003-01-01, 00:00 authored by Chris DubelaarChris Dubelaar, M Leong, F Alpert
Impact of interactivity on the stickiness of online gift stores

History

Journal

Journal of Asia Pacific marketing

Volume

2

Pagination

22-41

Location

Bingley, Eng.

ISSN

1475-7699

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2003, Emerald Group Publishing

Issue

2

Publisher

Emerald Group Publishing