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Impact of point-of-sale tobacco display bans in Thailand: findings from the International Tobacco Control (ITC) Southeast Asia Survey

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journal contribution
posted on 01.01.2015, 00:00 authored by Lin Li, Ron Borland, Hua YongHua Yong, Buppha Sirirassamee, Stephen Hamann, Maizurah Omar, Anne C K Quah
In September 2005 Thailand became the first Asian country to implement a complete ban on the display of cigarettes and other tobacco products at point-of-sale (POS). This paper examined the impact of the POS tobacco display ban in Thailand, with Malaysia (which did not impose bans) serving as a comparison. The data came from the International Tobacco Control Southeast Asia Survey (2005-2011), a prospective cohort survey designed to evaluate the psychosocial and behavioral impacts of tobacco control policies. Main measures included smokers' reported awareness of tobacco displays and advertising at POS. At the first post-ban survey wave over 90% of smokers in Thailand were aware of the display ban policy and supported it, and about three quarters thought the ban was effective. Noticing tobacco displays in stores was lowest (16.9%) at the first post-ban survey wave, but increased at later survey waves; however, the levels were consistently lower than those in Malaysia. Similarly, exposure to POS tobacco advertising was lower in Thailand. The display ban has reduced exposure to tobacco marketing at POS. The trend toward increased noticing is likely at least in part due to some increase in violations of the display bans and/or strategies to circumvent them.

History

Journal

International journal of environmental research and public health

Volume

12

Issue

8

Pagination

9508 - 9522

Publisher

MDPI

Location

Basel, Switzerland

ISSN

1661-7827

eISSN

1660-4601

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2015, The Authors