Impact of web banner advertising frequency on attitude

journal contribution

posted on 2024-06-04, 02:00 authored by R Hussain, Ahmed FerdousAhmed Ferdous, GS Mort

Impact of web banner advertising frequency on attitude

History

Journal

Asia Pacific journal of marketing and logistics

Volume

30

Pagination

380-399

Location

Bingley, Eng.

ISSN

1355-5855

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2018, Emerald Publishing Limited

Issue

2

Publisher

Emerald Publishing Limited

Usage metrics

Categories

Keywords

909999 Commercial Services and Tourism not elsewhere classified 150502 Marketing Communications 150503 Marketing Management (incl Strategy and Customer Relations)Department of Marketing 3506 Marketing

Licence

All Rights Reserved

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