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Impact of web banner advertising frequency on attitude
journal contribution
posted on 2018-03-01, 00:00 authored by R Hussain, Ahmed FerdousAhmed Ferdous, G S MortImpact of web banner advertising frequency on attitude
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Journal
Asia Pacific journal of marketing and logisticsVolume
30Issue
2Pagination
380 - 399Publisher
Emerald Publishing LimitedLocation
Bingley, Eng.Publisher DOI
ISSN
1355-5855Language
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2018, Emerald Publishing LimitedUsage metrics
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