Impediments to consumer adoption of sustainable transportation

There are a number of impediments to consumer adoption of alternative fuel vehicles (AFVs), including regulatory barriers, resources, infrastructure and vehicle characteristics themselves. These impediments also impact on other stakeholders, such as government, producers (i.e. corporations), suppliers (collaborators), competition (i.e. alternative products) and activist groups. The inter‐relationships amongst all stakeholders are complex, as one group may initiate actions that serve as impediments for others. Developing systems‐based sustainable alternatives to traditional, environmentally‐harmful automobiles requires the network of relationships between stakeholders and impediments to be considered. This paper looks at the various impediments as well as how they can affect various stakeholders. It then posits a broad based integrative approach to provide the most favourable environment for consumers to consider AFVs.