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Implementing integrated marketing communications (IMC) through major event ambassadors

journal contribution

posted on 2017-01-01, 00:00 authored by Paul TurnerPaul Turner

Implementing integrated marketing communications (IMC) through major event ambassadors

History

Journal

European journal of marketing

Volume

51

Pagination

605-626

Location

Bingley, Eng.

Publisher DOI

https://doi.org/10.1108/EJM-09-2015-0631

ISSN

0309-0566

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2017, Emerald Group Publishing

Issue

3

Publisher

Emerald Group Publishing

Usage metrics

Categories

Marketing communications

Keywords

stakeholders digital marketing communication multicultural ambassadors traditional marketing 150502 Marketing Communications 910403 Marketing Department of Management 3506 Marketing

Licence

All Rights Reserved

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