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Improving means-end-chain studies by using a ranking method to construct hierarchical value maps

journal contribution

posted on 2004-07-01, 00:00 authored by P Leppard, Georgie RussellGeorgie Russell, D N Cox

Improving means-end-chain studies by using a ranking method to construct hierarchical value maps

History

Journal

Food Quality and Preference

Volume

15

Issue

5

Pagination

489 - 497

Publisher

Elsevier

Publisher DOI

https://doi.org/10.1016/j.foodqual.2003.09.001

ISSN

0950-3293

Publication classification

CN.1 Other journal article

Copyright notice

2004, Elsevier

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Improving means-end-chain studies by using a ranking method to construct hierarchical value maps

Research Publications

Categories

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Keywords

Science & Technology Life Sciences & Biomedicine Food Science & Technology methodology consumer motivations cross-cultural laddering cut-off level PERCEPTIONS PRODUCTS

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