Improving product innovation processes : moving beyond universalistic prescription to encompass diversity
journal contribution
posted on 1999-03-01, 00:00 authored by Paul Couchman, R Badham, M ZankoImproving product innovation processes : moving beyond universalistic prescription to encompass diversity
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Journal
Creativity and innovation managementVolume
8Pagination
28 - 36Location
London, EnglandISSN
0963-1690eISSN
1467-8691Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1999, Blackwell PublishersUsage metrics
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