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Industries, artists, friends and fans : marketing young adult fictions online

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journal contribution
posted on 2009-04-04, 00:00 authored by Leonie RutherfordLeonie Rutherford
The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

History

Journal

First Monday

Volume

14

Pagination

1 - 9

Location

Copenhagen, Demark

Open access

  • Yes

ISSN

1396-0458

eISSN

1396-0466

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Leonie Margaret Rutherford

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