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Instant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research

journal contribution
posted on 2011-03-01, 00:00 authored by Colin Campbell, Michael Parent, Kirk Plangger, Gian M Fulgoni
Instant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research

History

Journal

JOURNAL OF ADVERTISING RESEARCH

Volume

51

Pagination

72-86

ISSN

0021-8499

eISSN

1740-1909

Language

English

Issue

1

Publisher

ADVERTISING RESEARCH FOUNDATION

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