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Instant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research

journal contribution

posted on 2011-03-01, 00:00 authored by Colin Campbell, Michael Parent, Kirk Plangger, Gian M Fulgoni

Instant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research

History

Journal

JOURNAL OF ADVERTISING RESEARCH

Volume

51

Pagination

72-86

Publisher DOI

https://doi.org/10.2501/JAR-51-1-072-086

ISSN

0021-8499

eISSN

1740-1909

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000288688300006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Issue

1

Publisher

ADVERTISING RESEARCH FOUNDATION

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Categories

Keywords

Social Sciences Business Communication Business & Economics CITATION ANALYSIS WEB JOURNALS QUALITY

Licence

All Rights Reserved

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