Instant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research
journal contribution
posted on 2011-03-01, 00:00 authored by Colin Campbell, Michael Parent, Kirk Plangger, Gian M FulgoniInstant Innovation: From Zero to Full Speed in Fifteen Years How Online Offerings Have Reshaped Marketing Research
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Language
EnglishJournal
JOURNAL OF ADVERTISING RESEARCHVolume
51Pagination
72-86ISSN
0021-8499eISSN
1740-1909Issue
1Publisher
ADVERTISING RESEARCH FOUNDATIONUsage metrics
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