Institutional pressures for SDGs in Indian food supply chains

Purpose This paper aims to analyze the influence of institutional pressures on Indian Food Supply Chain (FSC) actors’ intention to adopt strategies for Sustainable Development Goals (SDGs). By focusing on an agrarian state, this paper explores the prioritizations of SDGs by FSC actors and analyzes the relative impact of institutional pressures in adopting strategies for SDGs. Design/methodology/approach Quantitative data was collected using questionnaires from 303 respondents engaged in the food industry in an agrarian state in India. Findings The SDG prioritizations of FSC actors are evidenced using SDG models, thereby suggesting the presence of tradeoffs and synergies within SDGs in FSCs. By using institutional theory, this study defines the impact of sustainability drivers on Indian FSCs, and contrary to previous studies, normative institutional pressures are found not significant – this paper explicates the reasons for this. Originality/value Differing stakeholder groups and their prioritizations can result in ranking one SDG over another, thereby resulting in SDG tradeoffs. Such tradeoffs imply that the achievement of one SDG could negate the achievement of another SDG, and therefore, this study explicates the need for a holistic managerial approach to adopting SDGs.