marshall-intercommunication-2015.pdf (759.33 kB)
Intercommunication and persona: the intercommunicative public self
Through two concepts, this paper investigates how online culture is shifting our understanding of media, communication and what could be described as the public sphere. The concept of intercommunication is developed to explicate how online culture blends what has often been seen as separate domains: there is now a higher fluidity between what is seen as media and what is seen as a form of communication. In effect, there is now an interpersonal mediation of communication through social media where what we like and dislike is shared and exchanged. The result of this different structure of communication is a transforming public sphere that highlights how the personal dimension of communication
is privileged. To unpack this shifted structure of media and communication, the paper develops the concept of persona. Persona, as a structure and presentation of personal identity for different publics, helps us understand how the individual
has to present themselves strategically and tactically in this intercommunicative world. Through a series of examples that analyse memes, social network identity, and communication, and new iterations of what could be construed as private,
public, and professional identity, the paper investigates this emerging "intercommunicative public self.”
is privileged. To unpack this shifted structure of media and communication, the paper develops the concept of persona. Persona, as a structure and presentation of personal identity for different publics, helps us understand how the individual
has to present themselves strategically and tactically in this intercommunicative world. Through a series of examples that analyse memes, social network identity, and communication, and new iterations of what could be construed as private,
public, and professional identity, the paper investigates this emerging "intercommunicative public self.”
History
Journal
International journal of interdisciplinary studies in communicationVolume
10Issue
1Pagination
23 - 31Publisher
Common Ground PublishingLocation
Champaign, Ill.ISSN
2324-7320Language
engAuthor URL
Publication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2015, Common Ground PublishingUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC