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International environmental marketing claims: real changes or simple posturing?
journal contribution
posted on 1997-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Carlson, S Grove, N KangunInternational environmental marketing claims: real changes or simple posturing?
History
Journal
International marketing reviewVolume
14Issue
4Pagination
218 - 232Publisher
Emerald Publishing GroupLocation
Bingley, Eng.Publisher DOI
ISSN
0265-1335Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
1997, MCB University PressUsage metrics
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