International environmental marketing claims: real changes or simple posturing?

journal contribution

posted on 1997-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Carlson, S Grove, N Kangun

International environmental marketing claims: real changes or simple posturing?

History

Journal

International marketing review

Volume

14

Pagination

218-232

Location

Bingley, Eng.

ISSN

0265-1335

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

1997, MCB University Press

Issue

4

Publisher

Emerald Publishing Group

Usage metrics

Categories

Keywords

Department of Marketing

Licence

All Rights Reserved

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