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Interviewer experience, vocal skills and the recruitment of telephone survey respondents

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journal contribution
posted on 2004-06-01, 00:00 authored by David Bednall, D Hall
Although telephone interviewing is the main market research method used in Australia, response rates are often low and possibly declining overall. Interviewers are the means by which respondents are recruited and it was hypothesised that their verbal skills and experience would affect response rates. Using data from four market research companies, interviewer experience was shown to be positively related to strike rate (interviews per hour). Apart from having a discernible accent which dampened strike rates and increased refusals, other verbal characteristics had only a weak effect on response rates.

History

Journal

Australasian journal of market research

Volume

12

Issue

1

Pagination

41 - 52

Publisher

Market Research Society of Australia

Location

Glebe, N.S.W.

ISSN

1325-4634

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2004, Market Research Society of Australia

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