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Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library

Version 2 2024-09-19, 23:36
Version 1 2014-10-27, 16:30
journal contribution
posted on 2024-09-19, 23:36 authored by Paul HarrisonPaul Harrison, R Shaw
Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library

History

Journal

Library management

Volume

25

Pagination

391-398

Location

Bingley, England

Publisher DOI

ISSN

0143-5124

eISSN

1758-7921

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2004, Emerald Group Publishing

Issue

8/9

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    Keywords

    150599 Marketing not elsewhere classified

    Licence

    All Rights Reserved

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