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Intranet effectiveness: A public relations paper-and-pencil checklist

journal contribution
posted on 2002-04-10, 00:00 authored by M E Murgolo-Poore, L F Pitt, Mike Ewing
While Intranets have achieved considerable prominence in larger organizations, and claims have been made for their impact in the business press, there have been few serious academic attempts to measure managerial perceptions of their effectiveness. This paper describes a process directed at developing a simple paper-and-pencil checklist to assess Intranet effectiveness. Using the inputs from a large, international on-line focus group of Intranet experts, items were generated for initial testing. A scale purification process resulted in the distillation of a 15-item checklist to measure Intranet effectiveness, particularly in a public relations context. The checklist demonstrates acceptable psychometric properties. The three dimensions of Intranet effectiveness are identified as operations, culture, and facilitation. The article concludes by identifying managerial applications of the checklist, recognizing the limitations of the approach, and identifying areas for future research.

History

Journal

Public relations review

Volume

28

Issue

1

Pagination

113 - 123

Publisher

Pergamon Press

Location

Amsterdam, The Netherlands

ISSN

0363-8111

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2002, Elsevier Science

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