Introduction : Special issue on examining marketings’ unintended consequences
journal contribution
posted on 2004-11-01, 00:00 authored by Michael PolonskyMichael Polonsky, M L FryIntroduction : Special issue on examining marketings’ unintended consequences
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New York, N.Y.Open access
- Yes
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engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2004, ElsevierJournal
Journal of business researchVolume
57Pagination
1209 - 1210ISSN
0148-2963eISSN
1873-7978Usage metrics
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