polonsky-introductionspecialissue-2004.pdf (35.48 kB)
Introduction : Special issue on examining marketings’ unintended consequences
journal contribution
posted on 2004-11-01, 00:00 authored by Michael PolonskyMichael Polonsky, M L FryIntroduction : Special issue on examining marketings’ unintended consequences
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Journal
Journal of business researchVolume
57Issue
11Pagination
1209 - 1210Publisher
ElsevierLocation
New York, N.Y.Publisher DOI
ISSN
0148-2963eISSN
1873-7978Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2004, ElsevierUsage metrics
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