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Introduction: special issue on examining marketing's unintended consequences

Version 2 2024-06-03, 13:45
Version 1 2023-02-01, 02:02
journal contribution
posted on 2024-06-03, 13:45 authored by ML Fry, Michael PolonskyMichael Polonsky
Introduction: special issue on examining marketing's unintended consequences

History

Journal

JOURNAL OF BUSINESS RESEARCH

Volume

57

Pagination

1209-1210

Publisher DOI

ISSN

0148-2963

eISSN

1873-7978

Language

English

Author URL

Publication classification

CN.1 Other journal article

Issue

11

Publisher

ELSEVIER SCIENCE INC

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    Research Publications

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    Keywords

    Social SciencesBusinessBusiness & Economics

    Licence

    All Rights Reserved

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