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Introduction: special issue on examining marketing's unintended consequences

journal contribution
posted on 2023-02-01, 02:02 authored by M L Fry, Michael PolonskyMichael Polonsky
Introduction: special issue on examining marketing's unintended consequences

History

Journal

JOURNAL OF BUSINESS RESEARCH

Volume

57

Pagination

1209 - 1210

ISSN

0148-2963

eISSN

1873-7978

Language

English

Publication classification

CN.1 Other journal article

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