Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis
Version 2 2024-09-19, 23:48
Version 1 2014-10-28, 09:18
journal contribution
posted on 2024-09-19, 23:48 authored by B Wilson, Andrea VocinoAndrea Vocino, S Adam, J StellaInvestigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis
History
Journal
Asia Pacific journal of marketing and logisticsVolume
23Pagination
23-38Location
Bingley, EnglandISSN
1355-5855eISSN
1758-4248Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2011, Emerald Group PublishingIssue
1Publisher
Emerald Group PublishingUsage metrics
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