Journal rankings : does one size fit all?

The question of ranking journals, institutions, individual academics and specific papers is regularly visited within business and management disciplines. The Mort, et al. (2004) study advances the discussion by examining this theme within the context of academic marketing in Australia and New Zealand. In this commentary I comment on three aspects of the study that are left partially unanswered: why rank journals in the first place, how should journals be evaluated, and to what extent are the aspirations of academics in the region met?