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Kafkaesque institutions at the base of the pyramid

journal contribution
posted on 2016-01-01, 00:00 authored by A Khare, Rohit Varman
Impelled by neo-liberal ideology, base-of-the-pyramid (BOP) and subsistence market discourses have put emphases on markets, profits and entrepreneurialism. Because of this ideological mooring, there is a marginal understanding of the role of the State and its impact on the poor in these discourses. Franz Kafka’s work provides a critical perspective on the role of the State in BOP or subsistence settings. This ethnographic study in India examines transactions related to land and highlights the Kafkaesque nature of the State. The institutional setting is fraught with Kafkaesque elements such as inaccessible and indecipherable legality, abusive power relations and alienation of subaltern subjects. It further shows that the illicit character of the State is an important reason for illegal practices in subaltern settings.

History

Journal

Journal of marketing management

Volume

32

Issue

17-18

Pagination

16191 - 1646

Publisher

Taylor & Francis

Location

Abingdon, Eng.

ISSN

0267-257X

eISSN

1472-1376

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2016, Westburn Publishers