In winning the presidential and legislative elections of 2007-8, the Grand National Party and its leader Lee Myung-bak have attained a potentially unique opportunity to influence South Korea's political, economic and diplomatic trajectory. This paper reviews Korea's 'once in a generation' election and prospects for change under President Lee. Despite the political capital accrued from his party's landslide victories, Lee appears set to replicate previous incumbents of the presidency, each of whom has been overwhelmed by the high expectations of the public on the one hand, and the harsh constraints imposed by Korea's geopolitical position on the other.