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La gestione del brand nel settore culturale : un confronto internazionale

journal contribution
posted on 2010-01-01, 00:00 authored by M Massi, Paul HarrisonPaul Harrison
La gestione del brand nel settore culturale : un confronto internazionale

History

Journal

Economia della cultura

Volume

XX

Issue

2

Pagination

269 - 281

Publisher

Societa Editrice Il Mulino

Location

Italy

ISSN

1122-2417

Language

ita

Publication classification

C1 Refereed article in a scholarly journal

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