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Learning to read journal articles : an exploratory study of an Australian marketing class

journal contribution
posted on 2011-01-01, 00:00 authored by Uraiporn Kattiyapornpong, Paul TurnerPaul Turner, Ambika Zutshi, Pauline Hagel, Yuka Fujimoto
Reading and comprehension form an integral part of educational practice. This study explores students’ learning experience in reading journal articles for a Marketing class. Two broad aims are considered: 1) to reflect on students’ reading capacity of journal articles, and 2) to investigate students’ reflection on their use of a learning framework developed to assist them in reading. Data were collected as part of an explorative pilot study from 31 students in Marketing tutorial classes at a university in Australia during a summer semester. The participants were asked about their learning experience in reading a Marketing journal article and their experience of using the learning framework as they read the given article. Findings indicate that students were positive about the value of the learning framework in assisting them to read, to understand the Marketing journal articles and to extract relevant learning themes from them.

History

Journal

TMC academic journal

Volume

5

Issue

2

Pagination

83 - 96

Publisher

TMC Educational Group

Location

Singapore

ISSN

1793-6020

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2011, TMC Academy

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