Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector

journal contribution

posted on 2024-06-13, 08:47 authored by R Casidy

Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector

History

Journal

Journal of nonprofit & public sector marketing

Volume

26

Pagination

142-161

Location

Philadelphia, P. A.

Publisher DOI

https://doi.org/10.1080/10495142.2014.901004

ISSN

1049-5142

eISSN

1540-6997

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Taylor & Francis

Issue

2

Publisher

Routledge

Usage metrics

Categories

Keywords

brand orientation educational services higher education marketing service quality student loyalty student satisfaction word-of-mouth communication 150599 Marketing not elsewhere classified 910403 Marketing

Licence

All Rights Reserved

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