Deakin University
Browse

File(s) under permanent embargo

Locating the past in its silence: history and marketing theory in India

Version 2 2024-06-13, 09:35
Version 1 2015-12-07, 15:03
journal contribution
posted on 2024-06-13, 09:35 authored by R Varman, H Sreekumar
The paper aims to argue, while examining the history of marketing theory in India, that the discipline is a historical, serves large business interests and is shaped by hegemonic Western knowledge.

History

Journal

Journal of historical research in marketing

Volume

7

Pagination

272-279

Location

Bingley, Eng.

ISSN

1755-750X

Language

eng

Publication classification

C Journal article, C1.1 Refereed article in a scholarly journal

Copyright notice

2015, Emerald

Issue

2

Publisher

Emerald