Major sport events and psychic income: the social anchor effect

To better understand the intangible impacts on host communities of major sport events, the psychic income of local residents was examined. In addition, social anchor theory was applied to potentially better explain the lasting intangible benefits of hosting the event. The impetus of the study came from the 2012 Major League Baseball All-Star Game, held in Kansas City, MO. Data were collected from local community organizations before and after the event. The results suggest that some components of psychic income dissipated after the event, whereas other components did not significantly change. Furthermore, social capital increased, but neighborhood identity decreased after the event. As such, the event as a social anchor was unable to sustain residents’ psychic income after the event. Potential limitations and future research directions are also offered.