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Making it real on social media: exploring authenticity strategies for sport and fitness influencers

journal contribution
posted on 2024-07-05, 06:02 authored by Marta Massi, Chiara Piancatelli, Andrea VocinoAndrea Vocino, José I Rojas-Méndez
Making it real on social media: exploring authenticity strategies for sport and fitness influencers

History

Journal

Journal of Strategic Marketing

Volume

ahead-of-print

Pagination

1-22

Location

London, Eng.

Publisher DOI

ISSN

0965-254X

eISSN

1466-4488

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

ahead-of-print

Publisher

Taylor & Francis

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    Licence

    All Rights Reserved

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