Making it real on social media: exploring authenticity strategies for sport and fitness influencers

journal contribution

posted on 2025-04-02, 22:27 authored by Marta Massi, Chiara Piancatelli, Andrea VocinoAndrea Vocino, José I Rojas-Méndez

Making it real on social media: exploring authenticity strategies for sport and fitness influencers

History

Journal

Journal of Strategic Marketing

Volume

32

Pagination

1376-1397

Location

London, Eng.

Open access

No

ISSN

0965-254X

eISSN

1466-4488

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

8

Publisher

Taylor & Francis

Publication URL

http://dx.doi.org/10.1080/0965254x.2024.2341887

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Keywords

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Licence

All Rights Reserved

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