Managing Southeast Asian brands in the global economy

journal contribution

posted on 2024-06-13, 10:43 authored by M Ewing, J Napoli, L Pitt

Managing Southeast Asian brands in the global economy

History

Journal

Business horizons

Volume

44

Pagination

52-58

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/S0007-6813(01)80035-5

ISSN

0007-6813

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2001, Elsevier Inc.

Issue

3

Publisher

Elsevier

Usage metrics

Categories

Keywords

Southeast Asia brands global economy

Licence

All Rights Reserved

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