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Managing contactability in telephone surveys

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journal contribution
posted on 2006-06-01, 00:00 authored by K Plocinski, David BednallDavid Bednall, Stewart Adam
The Australian market research industry relies on telephone interviewing as one of its major data collection methods. Through Its LIST initiative, the industry has committed to best practice In research methods in order to address various concerns, especially the decline in response rates for telephone interviews. Response rates are determined by the co-operation of eligible respondents and their degree of contactabllity. The reported study is concerned with the way the industry attempts to manage contactabiIity. A study of fieldwork managers responSible for over 75% of all phone interviews in Australia revealed a limited use of contact enhancing strategies such as longer fieldwork periods and more callbacks. Commercial imperatives for timely surveys and a lack of end-user concern for response rate issues, along with cost issues, were believed to be responsible.

History

Journal

Australasian journal of market & social research

Volume

14

Issue

1

Pagination

4 - 13

Publisher

Australian market & social research society

Location

Melbourne,Vic

ISSN

1832-7362

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2006, Australian market & social research society

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