Managing ethics in marketing

This paper provides suggestions, based upon empirical research, about how marketers can manage ethical conflict in organizations. It proposes actions that can be taken by managers to reduce the level and extent of ethical conflict experienced by employees. It examines those managerial activities that can be conducted in the functional areas of recruitment, training, education, supervision and performance evaluation. Previous studies have not provided marketing managers with a comprehensive statement of specific management practices that can assist in the alleviation of ethical conflict.