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Managing the donation service experience : a case study
journal contribution
posted on 2007-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, A SargeantThis article examines the implications for nonprofits of managing donation exchanges using customer relationship management and service blueprinting. It presents a case study of one U.K.-based nonprofit and identifies a range of issues that might make managing donation service exchanges more complex than occurs in the for-profit setting. In particular, the fact that there are multiple simultaneous exchanges means that it may be difficult to separate donation processes from other organizational activities such as membership and campaigning. We explore the utility of service blueprinting in aiding the management of this complexity.
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Journal
Nonprofit management and leadershipVolume
17Issue
4Season
SummerPagination
459 - 476Publisher
Wiley PeriodicalsLocation
Hoboken, N.J.Publisher DOI
ISSN
1048-6682eISSN
1542-7854Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2007, Wiley PeriodicalsUsage metrics
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