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Mandatory calorie disclosure: a comprehensive analysis of its effect on consumers and retailers

journal contribution
posted on 01.03.2018, 00:00 authored by N Zlatevska, N Neumann, P Dubelaar
In 2018 restaurants in the United States will need to provide calorie information on their menus as part of the Patient Protection and Affordable Care Act. In the present research, we examine the efficacy of this legislation in reducing restaurant based food calorie consumption. Specifically, we explore the likely effect of the new policy on both the supply and demand side, that is, consumer and retailer behaviors. To achieve this, two studies are included in this research: a meta-analysis of 186 studies investigating the effect of calorie disclosure on calories selected, and a meta-analysis of 41 studies examining the effect of calorie disclosure on calories offered by retailers. Across these two studies we reveal a significant and unequivocal calorie disclosure effect for menu labels; disclosure results in both fewer calories selected (−27 Calories) and fewer calories offered by retailers (−15 Calories).

History

Journal

Journal of retailing

Volume

94

Issue

1

Pagination

89 - 101

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

0022-4359

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2017, Published by Elsevier Inc. on behalf of New York University