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Mango Diplomacy of South Asian Countries
journal contributionposted on 2022-01-01, 00:00 authored by Zahid AhmedZahid Ahmed, M Jahanzaib
This article examines the mango diplomacy of South Asia’s mango exporting countries. Diplomatic gifts are a common feature of public diplomacy of diplomatic missions globally. There are many prominent examples of that including China’s panda diplomacy and mango diplomacy of South Asia’s mango exporting countries like Bangladesh, India and Pakistan. Based on the analysis, this study argues that Pakistan is a dominant actor in terms of mango diplomacy and has an extensive strategy, for example, including mango exhibitions, to increase its mango exports and goodwill in target countries.