Mapping Market Structure Evolution

journal contribution

posted on 2022-10-09, 22:41 authored by Maximilian Matthe, Daniel M Ringel, Bernd SkieraBernd Skiera

The paper develops a novel methodology for uncovering changes in firms’ competitive positions in evolving market structure maps.

History

Marketing Science

1-25

Catonsville, Md.

0732-2399

1526-548X

eng

C1 Refereed article in a scholarly journal

Institute for Operations Research and the Management Sciences (INFORMS)