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Market orientation and performance in the public sector: the role of organizational commitment
journal contribution
posted on 1999-01-01, 00:00 authored by A Caruana, B Ramaseshan, Mike EwingIncreased calls for transparency and accountability in government organizations underscores the need for a market orientation even in the public sector. The degree of market orientation and its effect on performance and on organizational commitment in government departments in three Australian states is considered. Results provide empirical support for a direct relationship between market orientation and performance and evidence of the mediating role of organizational commitment. Implications are drawn and directions for future research are discussed.
History
Journal
Journal of global marketingVolume
12Issue
3Pagination
59 - 79Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
0891-1762eISSN
1528-6975Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1999, The Haworth PressUsage metrics
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