Marketing cultural attractions : understanding non-attendance and visitation barriers

Kay, P; Wong, E; Polonsky, Michael

Marketing cultural attractions : understanding non-attendance and visitation barriers

journal contribution

posted on 2024-09-19, 23:42 authored by P Kay, E Wong, Michael PolonskyMichael Polonsky

Marketing cultural attractions : understanding non-attendance and visitation barriers

History

Journal

Marketing intelligence and planning

Volume

27

Pagination

833-854

Location

Bingley, England

ISSN

0263-4503

eISSN

1758-8049

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Emerald Group Publishing

Issue

6

Publisher

Emerald Group Publishing

Usage metrics

Keywords

arts interviews marketing strategy perception tourism development 150599 Marketing not elsewhere classified

Marketing cultural attractions : understanding non-attendance and visitation barriers

History

Journal

Volume

Pagination

Location

ISSN

eISSN

Language

Notes

Publication classification

Copyright notice

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports