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Marketing for participation, managing for success: the Louisville Racquet Club

journal contribution
posted on 2001-11-01, 00:00 authored by P Kellett, L Fielding
Examines two different perspectives concerning the success of a tennis club. Case of the Louisville Racquet Club; Role of the coaching professional in the club; Elaboration on the equally valid perspective of the club owner; Analysis on data collected at the club.

History

Journal

Sport management review

Volume

4

Issue

2

Pagination

221 - 239

Publisher

Sport Management Association of Australia & New Zealand

Location

Burwood, Vic.

ISSN

1441-3523

eISSN

1839-2083

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2001, SMAANZ

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