File(s) not publicly available
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
journal contribution
posted on 2023-02-21, 04:12 authored by N Rollins, E Piwoz, Phillip Baker, G Kingston, KM Mabaso, D McCoy, PA Ribeiro Neves, R Pérez-Escamilla, L Richter, K Russ, G Sen, C Tomori, CG Victora, P Zambrano, G HastingsDespite proven benefits, less than half of infants and young children globally are breastfed in accordance with the recommendations of WHO. In comparison, commercial milk formula (CMF) sales have increased to about US$55 billion annually, with more infants and young children receiving formula products than ever. This Series paper describes the CMF marketing playbook and its influence on families, health professionals, science, and policy processes, drawing on national survey data, company reports, case studies, methodical scoping reviews, and two multicountry research studies. We report how CMF sales are driven by multifaceted, well resourced marketing strategies that portray CMF products, with little or no supporting evidence, as solutions to common infant health and developmental challenges in ways that systematically undermine breastfeeding. Digital platforms substantially extend the reach and influence of marketing while circumventing the International Code of Marketing of Breast-milk Substitutes. Creating an enabling policy environment for breastfeeding that is free from commercial influence requires greater political commitment, financial investment, CMF industry transparency, and sustained advocacy. A framework convention on the commercial marketing of food products for infants and children is needed to end CMF marketing.
History
Journal
The LancetVolume
401Pagination
486-502Location
EnglandPublisher DOI
ISSN
0140-6736eISSN
1474-547XLanguage
enIssue
10375Publisher
Elsevier BVUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC