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Marketing the marketing discipline : the influence of delivery modes on discipline major choice

journal contribution
posted on 2011-01-01, 00:00 authored by Allison RingerAllison Ringer, Michael Volkov, Andrea VocinoAndrea Vocino, Kerrie BridsonKerrie Bridson, Stewart Adam
Marketing the marketing discipline : the influence of delivery modes on discipline major choice

History

Journal

Information technology, education and society

Volume

12

Issue

1

Pagination

45 - 65

Publisher

James Nicholas Publishers

Location

South Melbourne, Vic

ISSN

1037-616X

Language

eng

Notes

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Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2011, James Nicholas Publishers

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