Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Ringer, Allison; Volkov, Michael; Vocino, Andrea; Bridson, Kerrie; Adam, Stewart

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Marketing the marketing discipline : the influence of delivery modes on discipline major choice

journal contribution

posted on 2011-01-01, 00:00 authored by Allison RingerAllison Ringer, Michael Volkov, Andrea VocinoAndrea Vocino, Kerrie BridsonKerrie Bridson, Stewart Adam

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

History

Journal

Information technology, education and society

Volume

12

Issue

1

Pagination

45 - 65

Publisher

James Nicholas Publishers

Location

South Melbourne, Vic

ISSN

1037-616X

Language

eng

Notes

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Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2011, James Nicholas Publishers

Usage metrics

Research Publications

Keywords

student diversity online learning mode of teaching delivery student satisfaction student preference

File(s) under permanent embargo

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

History

Journal

Volume

Issue

Pagination

Publisher

Location

ISSN

Language

Notes

Publication classification

Copyright notice

Usage metrics

Categories

Keywords

Licence

Exports