Marketing thought in India: Challenges of hegemony and inclusivity

https://hdl.handle.net/10536/DRO/DU:30102151
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journal contribution

posted on 2024-06-18, 03:14 authored by R Varman

Marketing thought in India: Challenges of hegemony and inclusivity

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Related Materials

1.
DOI - Is version of https://doi.org/10.1177/0256090920140202

Location

India

Publication classification

CN.1 Other journal article

Journal

Vikalpa

Volume

39

Pagination

1-6

ISSN

0256-0909

eISSN

2395-3799

Issue

2

Publisher

Sage Publications India

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Categories

Marketing not elsewhere classified

Keywords

Department of Marketing

Licence

All Rights Reserved

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