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Marketing thought in India: Challenges of hegemony and inclusivity

Version 2 2024-06-18, 03:14
Version 1 2017-08-10, 12:28
journal contribution
posted on 2024-06-18, 03:14 authored by R Varman
Marketing thought in India: Challenges of hegemony and inclusivity

History

Journal

Vikalpa

Volume

39

Pagination

1-6

Location

India

Publisher DOI

ISSN

0256-0909

eISSN

2395-3799

Publication classification

CN.1 Other journal article

Issue

2

Publisher

Sage Publications India

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    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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