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Masochistic marketing : Volvo Australia's not 'so safe' strategy

Version 2 2024-09-19, 23:40
Version 1 2014-10-27, 16:49
journal contribution
posted on 2024-09-19, 23:40 authored by G Svensson, G Wood, Michael CallaghanMichael Callaghan
Masochistic marketing : Volvo Australia's not 'so safe' strategy

History

Journal

Journal of consumer marketing

Volume

23

Pagination

438-444

Location

Bingley, England

ISSN

0736-3761

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2006, Emerald Group Publishing Limited

Issue

7

Publisher

Emerald Group Publishing Limited

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    automotive industrymarketing strategyadvertising effectivenessAustralia150599 Marketing not elsewhere classified

    Licence

    All Rights Reserved

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