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Measuring consumer understanding and perception of eco-labelling: Item selection and scale validation

Version 2 2024-06-03, 13:45
Version 1 2019-01-31, 14:57
journal contribution
posted on 2024-06-03, 13:45 authored by KMR Taufique, Michael PolonskyMichael Polonsky, Andrea VocinoAndrea Vocino, C Siwar
Measuring consumer understanding and perception of eco-labelling: Item selection and scale validation

History

Journal

International Journal of Consumer Studies

Volume

43

Pagination

298-314

Location

Chichester, Eng.

ISSN

1470-6423

eISSN

1470-6431

Language

English

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2019, John Wiley & Sons

Issue

3

Publisher

WILEY

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    Research Publications

    Categories

    Keywords

    Social SciencesBusinessBusiness & Economicsconsumer decision makingconsumer perceptioneco-labellinggreen marketingscale developmentPRODUCT CLASS KNOWLEDGEWILLINGNESS-TO-PAYFOOD-PRODUCTSSUSTAINABILITYPREFERENCESINVOLVEMENTPARADIGMIMPACTCOMPREHENSIONMATERIALISMDepartment of Marketing3506 Marketing

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    All Rights Reserved

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