Meta-analysis of advertising effectiveness: New insights from improved bias corrections

journal contribution

posted on 2025-05-13, 01:03 authored by J Korkames, Tom StanleyTom Stanley, S Stremersch

Meta-analysis of advertising effectiveness: New insights from improved bias corrections

History

Journal

International Journal of Research in Marketing

Location

Amsterdam, The Netherlands

ISSN

0167-8116

eISSN

1873-8001

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Publisher

Elsevier

Usage metrics

Categories

Keywords

Advertising Sales Meta-analysis Publication bias Marketing mix

Licence

All Rights Reserved

Exports