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Mindful Matching: Ordinal Versus Nominal Attributes

Version 2 2024-06-06, 00:58
Version 1 2022-02-28, 08:53
journal contribution
posted on 2024-06-06, 00:58 authored by PJ Liu, Brent McFerranBrent McFerran, KL Haws
Mindful Matching: Ordinal Versus Nominal Attributes

History

Journal

Journal of Marketing Research

Volume

57

Pagination

134-155

Location

London, Eng.

ISSN

0022-2437

eISSN

1547-7193

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

1

Publisher

Sage

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