Mindful Matching: Ordinal Versus Nominal Attributes

journal contribution

posted on 2024-06-06, 00:58 authored by PJ Liu, Brent McFerran, KL Haws

History

Journal of Marketing Research

57

134-155

London, Eng.

0022-2437

1547-7193

eng

C1.1 Refereed article in a scholarly journal

1

Sage