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Mindful Matching: Ordinal Versus Nominal Attributes

journal contribution
posted on 2020-02-01, 00:00 authored by P J Liu, Brent McFerranBrent McFerran, K L Haws
Mindful Matching: Ordinal Versus Nominal Attributes

History

Journal

Journal of Marketing Research

Volume

57

Issue

1

Pagination

134 - 155

Publisher

Sage

Location

London, Eng.

Publisher DOI

ISSN

0022-2437

eISSN

1547-7193

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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Mindful Matching: Ordinal Versus Nominal Attributes
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