Mission in higher education in slovenia: Sustainability in engineering versus others sector

With the proper mission, higher educational institutions can search for their opportunities and eliminate their weaknesses in the market. In the paper, mission statements from engineering institutions are compared with other higher educational institutions in Slovenia. Results of the content analysis reveal that “development”, “education”, “research” and “knowledge” are words with the highest frequency, confirming similar studies in the past. Dimensions of sustainability are not equally distributed in mission statements of engineering and other institutions. The dimension of environmental sustainability is more exposed in engineering higher education institutions. On the other hand, the dimension of social sustainability is more exposed in non-engineering (others) higher education institutions.