More than Ballyhoo? : The importance of understanding film consumption in Australia
journal contribution
posted on 2007-04-01, 00:00 authored by K Bowles, R Maltby, Deb Verhoeven, M WalshWe have all become used to reading stories filled with alarm and recrimination, or (more rarely) tentative optimism concerning the local production industry's percentage of the domestic box office. This blunt but exploitable indicator greatly simplifies the interaction between film product and its consumer.<br>
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Location
Melbourne, Vic.Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2007, Australian teachers of mediaJournal
MetroVolume
152Pagination
96 - 101ISSN
0312-2654Publisher
Australian teachers of mediaUsage metrics
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