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More than Ballyhoo? : The importance of understanding film consumption in Australia
journal contributionposted on 2007-04-01, 00:00 authored by K Bowles, R Maltby, Deb Verhoeven, M Walsh
We have all become used to reading stories filled with alarm and recrimination, or (more rarely) tentative optimism concerning the local production industry's percentage of the domestic box office. This blunt but exploitable indicator greatly simplifies the interaction between film product and its consumer.